The Metamorphosis of Design Vertigo

There will be an exciting shift in focus at Design Vertigo launching in March 2012. Currently you can find a charming retail boutique and design studio called Design Vertigo on the main street in downtown North St. Paul but starting in March you will have to visit The Wilde Room, an online exclusive showroom, to view and purchase products that are hand selected by Design Vertigo owner, Amanda Wilde. The Design Vertigo business will be strictly a hub of creativity! Offering clients superior design services in the areas of Interior Design, Visual Merchandising and Event Design. 

Creating exclusive interior designs; spotlighting commercial projects

• o   Our Niche is designing for one-of-a-kind businesses that want to stand apart from competitors’.
• o   Our signature style involves clever repurposing and unique finds, unexpected pairings and is constantly evolving.
• o   No matter what the size and scoop, each project is evaluated with care and individually designed.
• o   Offering educated and experienced direction and guidance
• o   Delivering a cohesive and inspired design on schedule and in budget
• o   Current projects include: a new bar for American Legion, boutique renovation for Elodie, a new construction vacation home, and several residential remodels.

Window display and visual merchandising program

• o   Retail business can choose from a number of programs that offer unique, innovative, and personalized merchandising and window displays that not only creates an experience for shoppers but also leads them to point of purchase. 
• o  Take advantage of this NEW design service!

Private event consulting

• o   Providing clients with an overall design concept including style themes and colors.
• o   We focus on the details, suggesting decorations, floral arrangements, invitations, and more. All together, it's everything you need to start creating a memorable event.
• o   Design Vertigo provides a guiding hand to keep you on track as you plan your next, cooperate event, wedding, shower or dinner party.

Public event planner

• o   Advocate co-operative marketing strategies for businesses in a general town or area that will encourage growth and development for both the community and the merchants.
• o   Provide a town or business with a unique and appropriate event design that will be memorable, increases sales, and that will encourage a positive image, brand identification and much more.
• o   Upcoming public events designed by Design Vertigo: Gina Marrie Vintage Mad Hatter's Tea Party and Fashion Show, North St. Paul’s 125yr. Celebrations, The Spring Soirée.

How clients can use MULTIPLE Design Vertigo Service:

A wonderful new business plans to open, so DESIGN VERTIGO: Will do the interior design for the space, coordinate the branding of the business, plan the launch party, and schedule seasonal window displays. Whalah!!    

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What you have come to love and expect from the Design Vertigo retail storefront you may continue to enjoy at The Wilde Room online store!

• o   We will still provide an ever-changing array of products and fashion for you, your lifestyle, and your home.

• o   If you’re in the twin cities area, you are welcomed and encouraged to schedule a shopping appointment at our studio where you can try on clothing and purchase items from the Wilde Room online store              IN PERSON.
• o   We are still excited to introduce you to local artist and will continue to feature new artist merchandise every month!
• o   Art Classes will continue to be scheduled at our North St. Paul studio regularly throughout the year, taught by a variety of local artist and crafters. 

Design Vertigo Retail at the North St. Paul Location's Last day is Saturday February 4th! Please enjoy Friends and Family Discounts that week (January 30 - February 4)! 

The Story of how Design Vertigo Came to Be          ~in a nutshell~

Design Vertigo was envisioned and brought to life by Amanda Wilde in the summer of 2010; a meir two months after Amanda’s college graduation. Settled back in her hometown of North Saint Paul, Design Vertigo sits a block away from her parents thriving business, La Garage and Gallery. Growing up surrounded by her parents’ entrepreneurial spirit of hard work and self-motivation, Amanda always new that someday, she too would create her own company and brand. As college graduation approached and jobs were few and far between, Amanda saw that the economy was going to make it impossible for her to utilize her potential, so Design Vertigo was imagined into reality, kind of over night.

The DV Mission

-To encourage women to celebrate the ordinary days in their life with great fashion, fabulous products and to joyfully perform everyday tasks in an inspired environment all while not breaking the bank!

Design Vertigo prides itself on a unique selection of products. Amanda Shops for the store like she would shop for her mom, a friend or herself. All the products are hand selected to ensure a high level of style, uniqueness, and a balance between quality and affordability.

What else we've been doing around here above and beyond the store

-To offer interior design solutions that are as innovative as they are personalized to each client.

One of the highlights in Amanda’s life was creating Design Vertigo; creating a brand and a store interior that relates to the business. On a shoestring budget, hard work, and creativity a space was created that inspires all who enter it. Amanda offers other business owner’s support in carrying their business’s brand through to the interior design of the business.

-To give artist and creative people an outlet to sell their work, teach a class and be inspired by other creative minds.

Working with artist each month is a highlight. There is nothing better and more inspiring then meeting people who are passionate about what they create. Each artist has a gift and a story to go along with it. Providing a platform for them to tell their story and share their work is a small way we show our support for creative professions and the ‘starving artist’.

-To spark community development for downtown North St. Paul.

Amanda loves a good party, so creating events such as 'The Marry Little Shindig' and 'The Spring Soireé', was a no-brainer when she realized community events in the town had disappeared. She feels strongly that these events encourage a happy and positive community as well as promote downtown as a fun, affordable, and worthwhile shopping destination.

Everyday is a Fashion Show and the World is YOUR Runway

This vintage inspired lace dress and earrings are now available to be purchased at The Wilde Room! You could easily wear this to lunch with the girls or glam it up for an evening out with your sweetheart.  The banding detail is flattering on many different body types and allows the skirt to float away from the body.  This is they type of look you can easily keep simple of amp up with accessories, tights and a cardigan. Have fun with this vintage style!

                                              

This dress can go from day to evening in a snap! All the pieces you see and more can be purchased at The Wide Room! 

Twelve Days of Christmas

Ok, so I don't have any geese a laying or turtle doves to offer you this Christmas season, but  I have created a shopping guide of 12 of our most popular gifts to give! You can find all of these (and obviously much more) at Design Vertigo! You can also choose to shop our select items online too at the new Wilde Room. 

1. Gold cuff bracelet $9.99

2.Pearl drop earrings $7.99

3.Vintage inspired Stud earrings $14.99
 4. Bangle bracelets $5.99

5. Recycled magazine frame $28.00  

6.Watch necklace $16.00

7.Sacred Suds "Inner Peace' Soap $7.00

8. Sparrow Necklace $12.99

9. Cupcake pin cushion $11.99

10. Knit bow clip $5.99

11. Coffee cozy sets $12.00

12. Glitter Leaves $8.99 

City Chic Country Mouse

The Featured Artist at Design Vertigo from November was the creative mother/daughter duo of City Chic Country Mouse. The "City Chic" is daughter Jamie and "Country Mouse" is mom Carmen. They set out on a venture combining a mom’s love of sewing with a daughter’s sense of style. "We enjoy creating items designed to make your household chores more cheerful, fun and lovely." From the sewing/craft studio to the laundry and kitchen they enjoy bringing style to these everyday tasks. Their hope is that these designs make some of your not-so-fun chores more enjoyable (like ironing!). Their ideology and products fit in just perfectly with Design Vertigo's Idea of making the Everyday ordinary into everyday extraordinary. You can still purchase these amazing products at their Etsy Store. And I can assure you that the highest level of quality and craftsmanship goes into each product.  

The City Chic Country Mouse Story:
Jamie has a degree in Fisheries and Wildlife and masters in Human Resources. While working her office job during the week, she has always spent time outside of her day-job keeping busy with home decorating projects – painting, rearranging furniture, and incorporating thrifty shopping finds. A few years ago while shopping with her mom she realized the endless possibilities of decorating by being able to sew.

Carmen has been sewing ever since she made her first Barbie dress when she was 5 years old. She has always loved being creative and trying new artsy endeavors, but has always come back to her first love; sewing.

After 25 years of sewing on her Singer, Carmen decided it was time to upgrade to a fancier sewing machine. She passed on her old Singer to Jamie, hoping she would one day share her passion for sewing. That day finally arrived when the pair went shopping for fabric for Jamie’s first home.

Jamie lives with her husband and two furbabies (Sadie – an English Pointer and Cricket - a mix of Sheltie, Corgi and ???) in St. Paul. She enjoys the city life and is therefore referred to as “City Chic” by her mom.

Carmen lives in Northern Minnesota with her husband and their 3 doggies and 1 barn kitty. In the summertime all of them (yes – all the furbabies plus their parents) can be found at their cabin on the lake in Grand Rapids Minnesota.

You can also enjoy their fun blog where they share their adventures and inspirations with you!









Design Vertigo also had the pleaser learning from these creative gals at an art evening where we learned and created gift wrap! It was such a fun night and all the customers who attended had a blast! The gals brought supplies to create three different gift packages that customers could use for your future gifting needs.  They showed us tricks and tips for using fun supplies like Japanese washi tapes, fabric, paper, ribbon, baker’s twine, and tissue. 

Welcome to The Wilde Room!

Design Vertigo is excited to introduce The Wilde Room, our new online shopping option! Expanding our wonderful little store in North St. Paul to nice people across the country has been a goal for months!  We decided to showcase a limited, hand selected grouping of products that fit the style and price point of the Design Vertigo woman! The products will change often an with the season!  Check out the images below of the photo shoot for the new virtual shopping store.  

Big fat thank you to Senthor Creative for for helping little ole' me with creating an awesome graphic! 

So fun to do photo shoots, especially when I get to work with awesome people like Mike at Blu Dot Photography and my sweet friend Tiffany! 

She Added so much Beauty to being Human

Mothers Day is just around the corner (May8th to be exact) and I want to help you say "Thank You" to the woman who gave you life.
This is the Mothers Day Gift Guide! All the products below can be purchased at Design Vertigo in North Saint Paul.

Mom will love sipping out of these great coffee mugs! Only $7.99, they come in 3 beautiful pastel colors.

Handmade by local artist Pat Weaver, these bracelets are made from vintage flatware and adorne with a stone and jewel. Each one is unique and no two bracelets are ever the same. What makes these different from others is the magnetic clasp that makes putting on the bracelet a snap! Give a one of a kind work of art created with care and love - - only $25.00!

Soy Candles, made locally in Wisconsin, not only burn 40%longer then a typical candle but also burns clean and even the glass is recycled. This eco-friendly product comes in many different flavors that smell amazing! Price ranging form $10.99 - $19.99 

Supper chic mint and gray necklace and earring set only $25!

Fabulous felt pillows just in from New York. Affordable and comes in many styles and colors to complement any of mom's home decor.  

Multi-colored beaded cross pendent. Only $13.99 and choose from a variety of colors. 

 Gift book of quotes from incredible women.

Help mom relax with the all natural bath and body line. Comes in 3 flavors including this grapefruit+bergamot...yummy! price ranges from $5.99 - 12.99. The aroma will paper the mind and body.

 Its more fun to stay hydrated when you have a uber cute water bottel to drink from!

Give this special gift book; she must be something special. she is. celebrate her. $12.95

Find the perfect apron with many to choose from!

Update mom's kitchen with these supper cute measuring cups and spoons. 

Sassy Housewife napkins - - So many funny options to help mom say whats behind that smile. $5.20

 I hope these products give you some ideas from mom and peek your interest in shopping at Design Vertigo! We have much more where this came from!