Independent businesses have banded together to urge local consumers to spend more of their dollars closer to home. Consumers, you want your hard earned money to stay in the community. When spending with a Mom n’ Pop store, 3 times more money is retained with the local economy. Concerned consumers are conscious of the environment and carbon emissions from transporting goods over long distances. As such, you know local independents are more likely to carry locally made goods and products created by American manufacturers. Lastly, there are the many intangible benefits to shopping local, like creating vibrant downtown street scenes, and shopping in stores with a colorful, distinct atmosphere. Further, there is the feel-good aspect of a store owner who greets people by name, and truly appreciates her customers.