Tuesday, August 23, 2011

Design Vertigo's Summer Fashion Event!

Planning events is one of my favorite things to do. I love to brainstorm a theme and just run with it! You don't have to break the bank either, you just have to get creative! This summer, Design Vertigo hosted its first outdoor fashion show featuring a St. Paul fashion designer Jenny Carle. The theme of the show was 'Make everyday ordinary into everyday extraordinary'. This has been the underlying modo of Design Vertigo since conception... the knowledge that there are more ordinary days in life and why not make them special by wearing cute outfits and using fun products.  
With the decor for the show we took a sustainable approche, fitting in well with both Jenny Carle and Design Vertigo's position. Streamers were made from twine and cut up scraps of old fabric. 
VIP seating for the show was a random assortment of chairs, borrowed from La' Garage and Gallery, a secondhand shop down the street. 
Old paint cans were given a new life by hitting them with a quick spray of paint (in the partys coordinating colors of course) and  then planted sod in and grouped them going down the runway. Topping off the decor was the addition of a few balloons and thats it! 

For refreshments, we kept it simple with pink lemonade and paper cones of freshly popped popcorn.  Time spent preparing all of this was honestly a lot, but as far as dollars and cents my total bills came to about $40. Seriously can't beat that!! 

Amanda Wilde and Jenny Carle

 "Amanda Wilde, owner of Design Vertigo, and Jenny Carle share many of the same philosophies when approaching design, whether it is in Jenny’s fashion or Amanda’s interiors. The joining of these two young and creative businesswomen will make for an amazing fashion show that is sure to be lighthearted, sustainable and most definitely memorable. "
Blu Dot Photography 

Jenny Carle is an independent designer from St. Paul, MN launching her brand, Jenny Carle Designs, in 2008.  She designs are for the woman who enjoys feminine and vintage-inspired pieces, but with a modern and youthful twist. She wants women to feel comfortable and beautiful while wearing her garments, transitioning from a day at the lakes to drinks on the patio. She is committed to making her garments sustainable and chooses to incorporate found and reused textiles. Carle graduated from the College of St. Catherine’s with a B.A. in apparel design and art.

On August 12, 2011 Jenny Carle showcased her collection at a fashion show in North St. Paul, kicking off her four week long trunk show at Design Vertigo. 

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